As with all online advertising, our average eCPM rates will fluctuate significantly on a daily basis. In addition, on a network level, the traffic composition changes as we on-board new publishers so our average eCPM range widens as time goes on.

While we would love to tell you what eCPM rate you will receive from us, the reality is that it will vary drastically from publisher to publisher. Variables that affect your eCPM rate include, but are not limited to:

  • Visitor Geography (USA/Canada pay the highest)
  • Website Category
  • Click-Through Rate (CTR)
  • Visibility Rate (How many users actively viewed the ad)

Please see our article on how to increase your eCPM rate with adbuff for more information.